Derek and Hannah Jeter Continue Grand Wagoneer Partnership In New Video

Baseball Hall of Fame shortstop Derek Jeter and his wife, Hannah, have teamed up with Stellantis for a 30-second commercial spot called “Drove All Night”. This advertisement is about the Jeep Grand Wagoneer L and what a husband and father, Derek Jeter, will do to get home to see his wife and children, driving all night in some less-than-ideal conditions. The end of the video shows his two young daughters excited to see him home as he pulls up and gets out of his Grand Wagoneer L. 

This is the second video of a multi-year brand partnership between the Jeters and Jeep to showcase the Grand Wagoneer. 

New Longer Wheelbase

The 2024 Jeep Grand Wagoneer L is 12 inches longer than the standard wheelbase Grand Wagoneer. Both Grand Wagoneer and Grand Wagoneer L models feature your choice of either a 3.0-liter Twin-Turbo inline-6 that produces 420 horsepower and 468 lb-ft of torque, or the same engine but modified to have 510 horsepower and 500 lb-ft of torque. Both vehicles can be optioned with either 2-wheel- or 4-wheel drive and seat either 7 or 8 passengers, depending on whether you select the second-row captain’s chairs or bench seat. 

“The story behind ‘Drove All Night’ was inspired by conversations with Derek and Hannah and their commitment to being present for their family in big and small ways,” said Marissa Hunter, Senior Vice President, Stellantis North America. “Both Derek and Hannah are incredibly authentic, successful across many dimensions, and they truly treasure the importance of family and family values. Grand Wagoneer is a perfect fit for their growing family, and we feel very fortunate to have them as part of our Jeep family.” 

Ad Campaigns

The first campaign the Jeters did was a video called “Eyes Wide Open” that debuted in October of 2022. The latest video, “Drove All Night” will air during the broadcasts of the Major League Baseball Playoffs, as well as college football Saturdays and NFL Sundays. 

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